Storytelling is Everything

Some of the best ad copy can come out of stories. What better stories are there in advertising than the brands' stories? They offer scope for the imagination, it's every copywriter's dream.

http://www.youtube.com/watch?v=BfqS_WBwwD0

Take a look at this excellent branding commercial for Grey Goose. It is a story about the creator of Grey Goose who was once an underdog in France after he created his initially unpopular Grey Goose recipe. People weren't ready for change. He was ahead of his time. Eventually, Grey Goose was able to gain a devoted worldwide following and the founder's true genius was finally realized by the people of France.

Let me know what you think. Do you find the story compelling?